Going from Blog to Business and Doing it In Style

When John and Sherry Petersik moved to Richmond from Manhattan in 2006, they began the transformation of their first house. Young, energetic and terribly creative, they began chronicling that transformation on their blog: Young House Love. A blog they describe as “Two Young People Falling in Love with Their First House.”

They developed a loyal and enthusiastic following by 2008 and opened their own online shop of original art prints. Today that blog has turned into an all family business, John and Sherry work from home, along with mascot Burger and their newly minted daughter.

Clients seeking advice from Young House Love can contract with them for a “customized mood board with color scheme solutions, affordable furniture and accessory suggestions, layout ideas and more to help you totally transform your space with style to spare.” If you’re lucky, and perhaps skilled enough, your project might even be featured in a before and after post on the blog. How does it all come about? The FAQs section of the website says, “We usually start with the requested decorating style along with specific furniture requests.”

Those seeking a mood board from Young House Love need to show some initiative of their own. Each Monday at “buy now” link appears on the website. Available mood boards are gone within seconds. In a depressed economy, it’s rare to find a company that says “we can’t take your business right now, check back next week.” But that’s been the success the Petersik’s have found.

The couple has been so successful that they now have a regular column in Better Homes and Gardens’ Do It Yourself Magazine. And they’ve been featured on HGTV’s “Rate My Space.”

A unique feature offered by Young House Love is their “How To” section. This section chronicles blog post for everything from furniture refinishing, to porch makeovers, to basement redos. Each task upon which the Petersik’s have embarked with their home, right down to the decorating of the Christmas tree, is lovingly blogged and documented so that you can sign off the Internet, go and do likewise.

Young House Love isn’t just about what will look good, they’re both environmentally and economically friendly. Multiple posts will tell visitors how to green your environment. Best of all, they’ll tell you how to do it on a budget. There are also holiday and art projects galore.

It’s hard to check out a business blog like Young House Love and not be inspired. The problem, of course, is finding the time to shut down the computer and embark upon your own project. With page after page of inspiring ideas and instructions, there’s a lot to see.

There’s no shortage of suppliers wishing to advertise on Young House Love. A healthy sidebar full of design ideas and products rests along side the articles. Not to be missed is the Discount-O-Rama featuring discounts and bargains for readers.

Perhaps it was a stroke of marketing genius for Young House Love to create their regular “Fan Freebie” post. Thanks to the generosity of their suppliers, the blog offers a regular contest where the cost of entry is simply commenting on the blog post with the “magic words” provided right there. Then a random drawing determines the winner. You could win anything from artwork to pillows to lampshades, all with a special and unique design flare.

If you’ve been putting of that room, yard or furniture makeover, head on over to Young House Love for some inspiration.

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