The Best Business in Richmond Virginia
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Mom’s Treehouse for all things Mom
075 days
by M. Fletcher
in Richmond Business
Being a mother is a great job, but let’s face it, mothers are always busy. There’s always a child to feed, a scrape to kiss, a nose (or a behind) to wipe. Then there’s the business of taking care of the house, feeding the family. And in today’s economy, lots of moms have to work outside the home in addition to their already overly busy lives. While there’s nothing more rewarding than the unconditional love your child can give, it’s not always easy to be super mom.
Whether it’s caring for children, working for the PTA, playing taxi driver for various practices and events, or just trying to keep the household together, moms need all the resources and help they can get.
That’s where Mom’s Treehouse comes in. Mom’s Treehouse is there to provide mothers with support, education and resources to manage and maintain healthy active lives of their own. Mom’s Treehouse opened in Short Pump in December 2010 and is coming up on its first birthday as a resource for mothers.
Mom’s Treehouse also offers a full-range of fitness programs for mom and children as well as professional services for families. Fitness classes at Mom’s Treehouse are for moms regardless of their current level of fitness or age of their children. The professionals at Mom’s Treehouse are certified in pre- and post-natal fitness. Mom’s Treehouse can help moms to get fit, lose weight, gain strength and be better prepared for the daily challenges.
Fitness classes are also offered for children from birth to pre-school and even school-age. Working together Mom’s Treehouse can help moms and their children develop healthy, active lifestyles.
There’s a great social benefit to Mom’s Treehouse. Mothers get to meet other Moms and form lasting friendships. After all, who better to understand what a Mom has to deal with than other Moms? But the social benefits aren’t just for the moms, they’re for the kids as well.
Beyond fitness and the social benefits, Mom’s Treehouse offers other services such as doula and massage services, as well as nutrition and lactation consulting. The shop in the front lobby offers moms products and clothing items that are perfect for an active mom’s workout.
Founder and owner Rachel Pustinik, herself a mom of 2 young daughters, says that when her first daughter was just a few months old she founded Stroller Strides in Richmond. She began training moms for local running events and eventually created Mother Runner Training. She soon realized that regardless of the age of their children, all moms need support and encouragement, so she founded Mom’s Treehouse as a home for moms where they can learn how to raise a happy and healthy family while receiving the support they need.
Pustinik says “I realized that no matter what the age of her children, a mom continues to need support, encouragement, and a sense of community. I realized I needed to create a ‘HOME’ for moms,a ‘HOUSE’ where they can learn how to raise a happy and healthy family all while receiving support and acknowledgement for thier dedication, and a ‘TREEHOUSE’ where moms are the center of attention.”
Membership in Mom’s Treehouse is $99 a month and includes:
- Free and unlimited classes for Mom. Classes include Stroller Strides, Fit4Baby, Zumba and Friday Booty Blast
- Free and unlimited classes for the kids. Classes include Kids and Family Yoga, Martial Arts Classes, Irish Dance, Eco-Art for Toddlers, Baby Signs Sign Language, Playgroups and much more.
- Discounts on other programs which include Body Back, Mother Runner and more.
Mom’s Treehouse is located at 2292 John Rolfe Parkway in Richmond. Call them at 888-232-2450 or visit their website.
Going from Blog to Business and Doing it In Style
0606 days
by M. Fletcher
in Richmond Business
When John and Sherry Petersik moved to Richmond from Manhattan in 2006, they began the transformation of their first house. Young, energetic and terribly creative, they began chronicling that transformation on their blog: Young House Love. A blog they describe as “Two Young People Falling in Love with Their First House.”
They developed a loyal and enthusiastic following by 2008 and opened their own online shop of original art prints. Today that blog has turned into an all family business, John and Sherry work from home, along with mascot Burger and their newly minted daughter.
Clients seeking advice from Young House Love can contract with them for a “customized mood board with color scheme solutions, affordable furniture and accessory suggestions, layout ideas and more to help you totally transform your space with style to spare.” If you’re lucky, and perhaps skilled enough, your project might even be featured in a before and after post on the blog. How does it all come about? The FAQs section of the website says, “We usually start with the requested decorating style along with specific furniture requests.”
Those seeking a mood board from Young House Love need to show some initiative of their own. Each Monday at “buy now” link appears on the website. Available mood boards are gone within seconds. In a depressed economy, it’s rare to find a company that says “we can’t take your business right now, check back next week.” But that’s been the success the Petersik’s have found.
The couple has been so successful that they now have a regular column in Better Homes and Gardens’ Do It Yourself Magazine. And they’ve been featured on HGTV’s “Rate My Space.”
A unique feature offered by Young House Love is their “How To” section. This section chronicles blog post for everything from furniture refinishing, to porch makeovers, to basement redos. Each task upon which the Petersik’s have embarked with their home, right down to the decorating of the Christmas tree, is lovingly blogged and documented so that you can sign off the Internet, go and do likewise.
Young House Love isn’t just about what will look good, they’re both environmentally and economically friendly. Multiple posts will tell visitors how to green your environment. Best of all, they’ll tell you how to do it on a budget. There are also holiday and art projects galore.
It’s hard to check out a business blog like Young House Love and not be inspired. The problem, of course, is finding the time to shut down the computer and embark upon your own project. With page after page of inspiring ideas and instructions, there’s a lot to see.
There’s no shortage of suppliers wishing to advertise on Young House Love. A healthy sidebar full of design ideas and products rests along side the articles. Not to be missed is the Discount-O-Rama featuring discounts and bargains for readers.
Perhaps it was a stroke of marketing genius for Young House Love to create their regular “Fan Freebie” post. Thanks to the generosity of their suppliers, the blog offers a regular contest where the cost of entry is simply commenting on the blog post with the “magic words” provided right there. Then a random drawing determines the winner. You could win anything from artwork to pillows to lampshades, all with a special and unique design flare.
If you’ve been putting of that room, yard or furniture makeover, head on over to Young House Love for some inspiration.
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